White-label VR, AR and 360° production for agencies

Your client, your brand, our XR team. We work as the immersive production team behind creative, experiential and video agencies. We build VR, AR and 360° work quietly behind the scenes, under your name and to your client's brief, so you can say yes to immersive briefs without hiring an XR team.

VRCraftworks is an immersive studio based in Brighton, building VR and AR since 2014. We've delivered 100+ projects for 30+ global clients. Much of our award-winning work has been white-label, so the accolade usually goes to the agency or brand, which is exactly how it should be.

How we work with agencies

• Your brand, not ours. We work as your in-house XR team. Our name stays off the work unless you want it on.

• NDA-friendly. We're happy to sign your NDA before we see the brief, and we never show or name your client's work without permission.

• We only talk to your client if you want us to. We can stay fully behind the scenes, join calls as part of your team, or co-run a client workshop.

• Fast, honest answers. Rough costs and ideas quickly when you're pitching, and a straight answer if something won't work in the time or budget.

• Senior and hands-on. You deal directly with the people building the work.

• Specialists when you need them. We bring in trusted associates for specialist skills, such as drone filming, scriptwriting and safety rig development.

Project Costing and Project Review for agencies

Agencies often come to us for advice before they come for production. Two services are built for that. Need a quick ballpark for a pitch? We still give free rough costs, usually within 48 hours. Project Costing is the detailed, paid version you can put in front of your client.

Project Costing

Fast, defensible costings and timelines when you're quoting for VR, AR or 360° work. We break the job into its real parts, set out the assumptions and flag the risks, so you can pitch with confidence and protect your margin. We can work white-label and confidentially, under NDA, and present the costing on your template.

From £750 + VAT, fixed fee. One brief: itemised costs, timeline, assumptions and risks. Turnaround 3–5 working days. Fee credited in full against any build or pilot booked within 60 days.

Project Review

An independent check of an existing quote, solution and plan. We look at whether it's priced correctly, whether it meets the client's business need, and whether it can be delivered on time. Useful when a subcontractor has quoted, a project is slipping, or you want a second opinion before you commit.

From £950 + VAT, fixed fee. One quote, solution and plan reviewed; rated verdict and 60-minute debrief. Turnaround 5 working days. Fee credited in full against any build or pilot booked within 60 days.

Prices are a guide; we confirm a fixed fee before we start.

Both are part of our XR consultancy, which also covers Project Viability, tool and platform selection, headset planning and more (fixed fee, quoted after a free 20-minute call; fee credited in full against any build or pilot booked within 60 days).

What we produce for agencies

AR experiences

Web AR that runs in the phone's browser with no app download, launched from a QR code on a poster, a printed map, packaging or a sign. We've also built AR lenses for social platforms. For one experiential agency, we built web AR launched from a printed visitor map: a town crier pops up with video and buttons through to the client's and advertisers' pages, alongside an animated racehorse. AR for heritage and visitor attractions

VR experiences and training

Interactive VR for events, product launches, training and design reviews, built in Unity for standalone headsets such as Meta Quest. VR training · VR for construction · VR and AR for exhibitions and events

360° filming and post-production

360° filming with our trusted associates, plus stitching, clean-up and delivery for headsets. We filmed 360° content for a Premier League club's stadium tour for a visitor-experience agency, and we've rescued 360° footage another team shot (see below).

Pitch support and rough costs, fast

When a brief lands with an immersive element, we help you shape the idea, check it's achievable and give you free rough costs quickly, usually within 48 hours, so you can pitch with confidence. For a detailed, defensible Project Costing (from £750 + VAT, fixed fee), see Project Costing and Project Review above, or the full XR consultancy page.

Client workshops

We can join or co-run a Discovery Day with your client, as part of your team. It's a fun, educational workshop that ends in a written, costed plan you can put your name on.

Example: a 360° production rescued under deadline

Agency and client details are anonymised.

A video production agency had filmed a 360° office tour for a global financial-services client, for viewing on Meta Quest 3. The stitched footage was blurred and juddery, and the deadline was close. Within the hour of their enquiry we had the stitching running. Within two days we had delivered 8K stitches and a diagnosis of every capture fault, followed by a reshoot checklist and a recommended stitcher for the problem shots, which the agency used for the final stitch. Their producer called us "my lifesaver".

Award-winning work, credited to you

White-label work means the credit belongs to you and your client. That's normal, and it's how we like it. Across 100+ projects for 30+ global clients, much of what we've built has been under someone else's brand. Where we can talk about our own recognition:

• The VR training we built with Churchill's team won the IWFM Impact Award for Technology Innovation in 2023.

• Our HS2 Old Oak Common VR, built as a subcontractor to the WSP-led design team, was shortlisted for the RIA RISE Awards 2023.

How it works

1. Send us the brief. Under NDA if you need one.

2. Ideas and rough costs. Quickly, so you can shape the pitch.

3. ·Pitch. We can stay behind the scenes, or join as part of your team.

4. Build. You see working builds every week and can share them with your client.

5. Delivery and support. We hand over everything you need, and support the live experience under your name.

Frequently asked questions

Will you talk to our client directly?

Only if you want us to. Most of our agency work is completely behind the scenes. When it helps, we join calls or workshops as part of your team.

Will you sign an NDA?

Yes. We're happy to sign before you share the brief, and we never show or name a client's work without permission.

Can you cost or review a VR or AR project for our pitch or quote?

Yes. Project Costing (from £750 + VAT, fixed fee) gives you a detailed, defensible breakdown for pitching, and Project Review (from £950 + VAT, fixed fee) checks whether an existing quote, solution and plan is priced correctly, meets the client's need and can be delivered on time. Both can be white-label and confidential. Fee credited in full against any build or pilot booked within 60 days. Prices are a guide; we confirm a fixed fee before we start. Full details are on our XR consultancy page.

How quickly can you give us rough costs for a pitch?

Free rough costs usually within 48 hours, once we've seen the brief and had a quick call. For a detailed Project Costing, see Project Costing and Project Review above, or XR consultancy.

Can you help with just one part of a project?

Yes. We regularly take on a single part of a job, such as 360° stitching and post-production, an AR layer for a campaign, or the VR build behind your creative.

Can we enter the work for awards?

Yes. It's your work, so enter it under your agency's name. We're happy to help with the technical details for the entry.

Can our client try headsets before committing?

Yes. We have office space and kit available in Brighton, or we can bring headsets to you or your client.

Where are you based?

We're based in Brighton and work with agencies in London and across the UK.

Got an immersive brief?

Send it over. We'll tell you quickly what's possible, roughly what it involves and how we'd make it work under your brand.

Email info@vrcraftworks.com · Call 01273 569010

Related: XR consultancy · Discovery Day · VR training · VR for construction · AR for heritage · Exhibitions & events