How we started
A passion for innovation in immersive technology since 2014.
Peter Maddalena was experimenting with immersive technology long before it became a talking point in the mainstream media. His interest began in a small online community that included "parmtech" (Palmer Luckey, founder of Oculus) and other leading figures in the field. The community planned to buy the first VR headset from "parmtech", until a Kickstarter in 2012 created Oculus, now Meta, the top-selling maker of VR headsets. As the hardware arrived, Peter co-founded VRCraftworks with his son Jack in 2014, and it hasn't looked back since.
Our first app, Orbulus, became a hit. It was named one of the 'Top Ten' mobile VR apps to download, and Google included it in the launch of the Google Cardboard headset. Twelve years on, VRCraftworks has delivered 100+ projects for 30+ global clients, from VR training and VR for construction to web AR for heritage sites.
VRCraftworks at a glance
What we do: VR and AR development: VR training, VR for construction, AR for heritage sites, exhibitions and events, XR consultancy, and white-label production for agencies.
Founded: 2014, by Peter Maddalena and his son Jack.
Based in: Brighton, UK, working with clients across the UK.
Managing Director: Peter Maddalena, who leads every project.
Track record: 100+ projects for 30+ global clients.
Recognition: the VR training we built with Churchill's team won the IWFM Impact Award 2023 for Technology Innovation and was shortlisted for the i-FM Technology in FM Awards 2024. Our HS2 Old Oak Common VR, built for the WSP-led design team, was shortlisted for the RIA RISE Awards 2023.
Clients include: Churchill, Laing O'Rourke, Hilton, Royal Caribbean, Procter & Gamble, GSK, Audible, the National Trust, Wellcome Connecting Science, Heriot-Watt University and the City of London (Burnham Beeches).
How we build: Unity, for standalone headsets such as Meta Quest, and web AR that runs in the phone's browser with no app download.
First product: Orbulus, a mobile VR app that Google included in the launch of Google Cardboard.
Contact: info@vrcraftworks.com · 01273 569010
Our mission
How we work
To make immersive a meaningful medium. To breathe life into your immersive experience.
We work with you from start to finish, using the latest technology to drive strategy, creativity and distribution for your benefit.
We know the technology, you know your message and audience; in that overlap great teamwork produces award-winning results.
Much of our award-winning work has been white-label for agencies and brands, so the credit usually went to them. One we can name: Churchill’s VR training programme, which we built with their team, won the IWFM Impact Award 2023 for Technology Innovation.
See our services, including VR training, VR for construction, AR for heritage sites and visitor attractions, and independent XR consultancy. We also work white-label for agencies.
Who you'll work with
You’ll work directly with Peter, who leads every project from the first call to delivery, drawing on 12 years of building VR and AR.
For each project we bring in trusted specialist associates as needed: drone, camera and sound crews, scriptwriting and safety rig development. We’re based in Brighton, with office space and plenty of kit for you to come and try.
Peter Maddalena
Managing Director
Ted
Head of Happiness